Public Relations/Communications Strategist (Consultancy)

Job Description

Terms of Reference (ToR)

Position Title: Public Relations/Communications Strategist (Consultancy)
Location: Grenada
Duration: 6 months (Retainer Contract, with the option to renew)
Location: Hybrid (Onsite & Remote)

1. Background
An entity is seeking the services of a qualified and experienced Public Relations/Communications Specialist (Consultant) to manage all aspects of its public communications, media relations, stakeholder engagement, and reputation management. The consultant’s role is central to promoting transparency, maintaining public trust, and supporting the execution of the entity’s broader objectives through clear, strategic, and responsive communication.

2. Objectives of the Assignment
The primary objective of this consultancy is to develop, implement, and manage a comprehensive public relations and communication strategy that:

• Builds and maintains positive media relationships and public perception.
• Enhances public understanding and awareness of the entity’s work and initiatives.
• Ensures effective communication with a wide range of stakeholders.
• Anticipates, mitigates, and manages reputational risks and crises.
  

3. Scope of Services
The Consultant will undertake the following tasks:

3.1 Public Relations Strategy & Execution

• Develop a comprehensive Public Relations and Communications Strategy.
• Provide strategic counsel on media positioning, messaging, and timing.
• Prepare press releases, media kits, briefing notes, and official statements.
• Represent or support the entity in media engagements, interviews, and press conferences.

3.2 Media Relations & Strategic Messaging

• Establish and maintain strong working relationships with national, regional, and international media houses.
• Coordinate and manage press coverage and media appearances.
• Monitor media coverage and respond to inaccurate or potentially damaging narratives.
• Develop a proactive media engagement calendar.

3.3 Stakeholder Engagement

• Design and implement communication plans targeting key stakeholder groups, including public officials, private sector professionals, NGOs, and communities.
• Prepare communication materials and messaging for public consultations, stakeholder meetings, and public hearings.
• Assist in facilitating inclusive, transparent dialogue with the public on relevant issues.

3.4 Crisis Communication & Reputation Management

• Develop and implement a crisis communication plan.
• Act as lead advisor and strategist during high-risk or contentious issues.
• Prepare rapid-response materials and manage media interactions during crises.
• Support internal readiness for issue response through training and scenario planning.

3.5 Digital Media Strategy

• Oversee the entity’s online presence and digital communications.
• Develop and manage content for the website and social media platforms.
• Monitor digital engagement and provide data-driven insights for decision-making.

3.6 Internal Communication & Brand Alignment

• Ensure consistent and accurate internal communication to staff.
• Provide guidance on tone, branding, and presentation of communication materials.
• Align all public messaging with the entity’s vision, mission, and operational values.
  

4. Key Performance Indicators (KPIs)

1. Comprehensive Public Relations & Communications Strategy developed and submitted within the first 30 days.
2. Media Engagement Calendar prepared and updated monthly.
3. Crisis Communication Plan submitted within the first 40 days.
4. Timely and high-quality delivery of press releases, media briefings, and talking points as required.
5. Monthly Media Monitoring and Impact Reports submitted and reviewed.
6. Quarterly Stakeholder Communication Reports outlining engagement activities and feedback.
7. Completion of training workshops for internal staff on media readiness and public communication.
   

5. Duration of Assignment
The consultancy will be for a period of six (6) months, with the option to renew based on performance and institutional requirements. The practitioner will be retained on a consultancy basis and is expected to provide services as needed in accordance with the agreed terms. The Consultant is expected to begin work immediately upon signing of the contract.

6. Reporting
The Consultant will report directly to the Board of Directors and will work in close collaboration with senior leadership and technical departments as necessary.

7. Qualifications and Experience
The ideal Consultant should meet the following minimum requirements:

• Bachelor’s Degree in Public Relations, Communications, Journalism, Political Science, or a related field. A Master’s Degree is an asset.
• At least 7 years of progressive experience in public relations, communications, media, or strategic stakeholder engagement.
• Demonstrated success managing media relations, crisis communications, and public engagement in complex or high-profile environments.
• Proven ability to develop and implement communication strategies aligned with institutional goals.
• Excellent writing, editing, and public speaking skills.
• Experience working with public institutions, regulatory agencies, or communications-intensive organizations is desirable.
• Strong knowledge of digital communication tools, including social media management, analytics, and web content development.
  

8. Evaluation Criteria
Proposals will be evaluated based on the following criteria:

9. Submission Requirements
Interested consultants should submit the following:

• Cover Letter detailing relevant experience, proposed availability, and outlining suitability for the assignment.
• Curriculum Vitae (CV)
• Methodology and Approach (1–3 pages) outlining how you would fulfill the scope of work.
• Sample(s) of relevant past work.
• Professional References (At least two, with contact details).
• Fee Proposal (Retainer fee and/or hourly rate, including assumptions and terms).

Only qualified applications will be acknowledged. Deadline for submission: November 7th, 2025.