Direct Reports:
– Marketing Executive (4)
– Marketing Assistant
– Digital Officer
– Local External Contractors

JOB PURPOSE
As the Marketing Manager of the Grenada Tourism Authority (GTA), this role plays a pivotal role in executing marketing initiatives to promote Grenada as a premier tourist destination. The Marketing Manager oversees the engagement with local marketing service providers, coordinates advertising logistics, assesses the impact of marketing activities, and ensures alignment with the organization’s strategic goals. Additionally, this position involves managing digital platforms, planning and executing trade and consumer events, and providing support to the overseas offices.

RESPONSIBILITIES AND DUTIES

1. In collaboration with the CEO and CMO the Marketing Manager, participates in the development of and oversees the implementation of the Global Strategy for the destination.
2. Manages and coordinates the engagement with Marketing service providers.
3. Serves as central point of communication with contractors providing instructions and receiving feedback.
4. Plans, monitors, and coordinates the logistics of providing advertising materials and services with internal and external stakeholders.
5. Manages the development and placement of media installations.
6. Participates in the negotiations of local media buying, in collaboration with the external contractor.
7. Assesses the impact of marketing activities to measure and report on the ROI.
8. Ensures principles of governance are applied when participating in event planning and execution.
9. Ensures planned activities are aligned to the strategic goals of the GTA and delivers the targeted value-add.
10. Ensures the effective use of the various digital platforms in terms of accessibility and availability, content, customer service and responsiveness.
11. Strategically plans attendance at trade and consumer travel events, regional promotions, and efficiently executes activations in markets.
12. Oversee the Marketing budget, ensuring cost-effective use of resources and prepare regular reports for senior leadership with insights and recommendations for optimization.
13. Prepares reports from business meetings attended outside of Grenada and follows up on timely delivery of required actions.
14. Manages the coordination of training programmes in collaboration with the respective Directors of Sales.
15. Provides consulting services, advice and support to stakeholders and their associations to improve the delivery of GTA’s tourism products and services.
16. Oversees the development of marketing strategies to improve and integrate new and existing products for promotional purposes.
17. Perform any other duties that may be assigned from time to time.

KEY OUTPUTS
· Business Plans
· Marketing Strategies
· Briefs, proposals
· Relationship management
· Programme effectiveness evaluations
· Data analysis reports to inform operational decisions and activities
· Evaluation of staff performance
· Relationship Management

QUALIFICATION, KNOWLEDGE, SKILLS AND EXPERIENCE
Minimum bachelor’s degree in the following or a combination of: Marketing, Sales Management, Tourism and Hospitality, Public Relations.
At least five (5) years’ work experience at a managerial level

This job description is a guide to the work that you will be required to undertake. It may be revised from time to time to meet changing circumstances.

Candidates who meet the job requirements are invited to apply for the following position: Marketing Executive
Position Summary: Reporting to the Director of Sales & Marketing the Marketing Executive implements marketing activities to achieve maximum results in line with GTA goals.
Job Type: Fixed Term

Key Role & Responsibilities

• Plans and implements sales and promotions strategies and initiatives designed to highlight Grenada as a preferred tourism destination among targeted countries
• Organizes and facilitates familiarization trips, showcasing destination offerings to travel trade and media.
• Executes customer and partner nurturing programmes.
• Analyzes and evaluates tourism data, market intelligence and other tourism related information to inform recommendations.
• Manages and executes designated marketing projects and programmes.

Position Requirements and Qualifications:

• Bachelor’s degree in Marketing, Sales or Tourism or a related discipline with 3 years’ experience in a marketing environment
• Strong organizational and time management skills.
• Strong relationship building skills.
• Ability to execute projects and adhere to deadlines
• Flexible availability to work during peak seasons and/or hours such as evenings, weekends, and holidays
• Must have knowledge of computers and document management software, including but not limited to Microsoft Office Suite. Knowledge of Adobe Creative Suite and Canva is desirable

Interested applicants should send a CV and cover letter via the link below
https://puregrenada.bamboohr.com/careers/53?source=aWQ9MjM%3D

Closing date for applications is 3^rd September 2025.

                                                      Only suitable applicants will be contacted

Position Summary:

Job Type: Fixed Term

Reporting to the Director of Sales & Marketing the Marketing Executive implements marketing activities to achieve maximum results in line with GTA goals.

Key Role & Responsibilities
· Plans and implements sales and promotions strategies and initiatives designed to highlight Grenada as a preferred tourism destination among targeted countries
· Organizes and facilitates familiarization trips, showcasing destination offerings to travel trade and media.
· Executes customer and partner nurturing programmes.
· Analyzes and evaluates tourism data, market intelligence and other tourism related information to inform recommendations.

Position Requirements and Qualifications:
· Bachelor’s degree in Marketing, Sales or Tourism or a related discipline with 3 years’ experience in a marketing environment
· Strong organizational and time management skills.
· Strong relationship building skills.
· Ability to execute projects and adhere to deadlines
· Flexible availability to work during peak seasons and/or hours such as evenings, weekends, and holidays
· Must have knowledge of computers and document management software, including but not limited to Microsoft Office Suite. Knowledge of Adobe Creative Suite and Canva is desirable

Interested applicants should send a CV and cover letter to hr@puregrenada.com.

Closing date for applications is 9th May 2025.
Only suitable applicants will be contacted.

We are seeking a highly skilled and motivated Media Coordinator to support our marketing team in developing and executing innovative media campaigns. This role is perfect for someone who is passionate about media, marketing, and collaboration.

We’re seeking a creative, outgoing, and social-media-savvy individual who is passionate about content creation.

The ideal candidate is someone who:

• Has an engaging personality and can connect with audiences authentically.
• Is proactive and self-motivated, with a keen eye for trends.

Responsibilities:

• Create engaging content to promote our business.
• Manage and grow our social media presence across platforms.
• Stay updated on social media trends and implement creative strategies to enhance audience engagement.

Requirements:

• Strong understanding of social media trends and engagement strategies
• Experience in content creation (photos, videos, reels, etc.)
• Excellent communication skills and creativity

Send all applications via email to directors@s7c.biz