Direct Reports:
– Marketing Executive (4)
– Marketing Assistant
– Digital Officer
– Local External Contractors

JOB PURPOSE
As the Marketing Manager of the Grenada Tourism Authority (GTA), this role plays a pivotal role in executing marketing initiatives to promote Grenada as a premier tourist destination. The Marketing Manager oversees the engagement with local marketing service providers, coordinates advertising logistics, assesses the impact of marketing activities, and ensures alignment with the organization’s strategic goals. Additionally, this position involves managing digital platforms, planning and executing trade and consumer events, and providing support to the overseas offices.

RESPONSIBILITIES AND DUTIES

1. In collaboration with the CEO and CMO the Marketing Manager, participates in the development of and oversees the implementation of the Global Strategy for the destination.
2. Manages and coordinates the engagement with Marketing service providers.
3. Serves as central point of communication with contractors providing instructions and receiving feedback.
4. Plans, monitors, and coordinates the logistics of providing advertising materials and services with internal and external stakeholders.
5. Manages the development and placement of media installations.
6. Participates in the negotiations of local media buying, in collaboration with the external contractor.
7. Assesses the impact of marketing activities to measure and report on the ROI.
8. Ensures principles of governance are applied when participating in event planning and execution.
9. Ensures planned activities are aligned to the strategic goals of the GTA and delivers the targeted value-add.
10. Ensures the effective use of the various digital platforms in terms of accessibility and availability, content, customer service and responsiveness.
11. Strategically plans attendance at trade and consumer travel events, regional promotions, and efficiently executes activations in markets.
12. Oversee the Marketing budget, ensuring cost-effective use of resources and prepare regular reports for senior leadership with insights and recommendations for optimization.
13. Prepares reports from business meetings attended outside of Grenada and follows up on timely delivery of required actions.
14. Manages the coordination of training programmes in collaboration with the respective Directors of Sales.
15. Provides consulting services, advice and support to stakeholders and their associations to improve the delivery of GTA’s tourism products and services.
16. Oversees the development of marketing strategies to improve and integrate new and existing products for promotional purposes.
17. Perform any other duties that may be assigned from time to time.

KEY OUTPUTS
· Business Plans
· Marketing Strategies
· Briefs, proposals
· Relationship management
· Programme effectiveness evaluations
· Data analysis reports to inform operational decisions and activities
· Evaluation of staff performance
· Relationship Management

QUALIFICATION, KNOWLEDGE, SKILLS AND EXPERIENCE
Minimum bachelor’s degree in the following or a combination of: Marketing, Sales Management, Tourism and Hospitality, Public Relations.
At least five (5) years’ work experience at a managerial level

This job description is a guide to the work that you will be required to undertake. It may be revised from time to time to meet changing circumstances.

CAREER OPPORTUNITY

The Grenada Tourism Authority is the organization in Grenada tasked with marketing and promoting Grenada as a tourism destination. We pride ourselves on leading the way in the Grenada tourism industry to encourage economic growth for the benefit of all citizens.

Our core values are positivity, respect, openness/honesty, commitment, and excellence and we currently have opportunities for passionate, organized team members with excellent communication skills.

Position Summary: Research Officer
Contract Type: Fixed Term

You are invited to apply if you can demonstrate that you meet the following core competences:
• Highly developed qualitative and quantitative research skills.
• Understanding of research methodologies and the ability to apply knowledge to the Caribbean Tourism Landscape.
• Strong analytical skills, and ability to rapidly analyze and integrate diverse information from varied sources.
• Critical Judgment – ability to define issues and focus on achieving workable solutions.
• Identifies priority activities and assignments.
• Ability to execute projects within deadlines.
• Teamwork – excellent interpersonal, organizational and management skills and ability to work within multi-disciplinary teams.
• Interpersonal Skills – effectively and productively engages with others and establishes trust, credibility and confidence with others.
• Computer literate; must be able to use the Internet and other research tools effectively.

Position Requirements and Qualifications:
• Bachelor’s degree in Economics, Marketing, Business, Tourism or related discipline
• Three years’ working experience in a data gathering environment.
• Proven working knowledge of Statistical Package for the Social Sciences (SPSS)
• Prior knowledge and experience in research and research methodology.
• Must have IT knowledge and experience of document management software, including but not limited to Microsoft Office Suite. Knowledge of Adobe Creative Suite. Canva is desirable

Applications should be made by sending you CV and cover letter to:
talent@puregrenada.com
Closing date for applications is 4th July 2025

Only suitable applicants will be contacted.

Our core values are positivity, respect, openness/honesty, commitment, and excellence and we currently have opportunities for passionate, organized team members with excellent communication skills.

Position Summary: Research Officer
Contract Type: Fixed Term

You are invited to apply if you can demonstrate that you meet the following core competences:
• Highly developed qualitative and quantitative research skills.
• Understanding of research methodologies and the ability to apply knowledge to the Caribbean Tourism Landscape.
• Strong analytical skills, and ability to rapidly analyze and integrate diverse information from varied sources.
• Critical Judgment – ability to define issues and focus on achieving workable solutions.
• Identifies priority activities and assignments.
• Ability to execute projects within deadlines.
• Teamwork – excellent interpersonal, organizational and management skills and ability to work within multi-disciplinary teams.
• Interpersonal Skills – effectively and productively engages with others and establishes trust, credibility and confidence with others
• Computer literate; must be able to use the Internet and other research tools effectively.

Position Requirements and Qualifications:
• Bachelor’s degree in Economics, Marketing, Business, Tourism or related discipline
• Three years’ working experience in a data gathering environment.
• Proven working knowledge of Statistical Package for the Social Sciences (SPSS)
• Prior knowledge and experience in research and research methodology.
• Must have IT knowledge and experience of document management software, including but not limited to Microsoft Office Suite. Knowledge of Adobe Creative Suite. Canva is desirable

Please submit your CV and covering letter to: hr@puregrenada.com
Closing date for applications is 6th May 2025
Only suitable applicants will be contacted.