Position Title: Public Relations/Communications Strategist (Consultancy)
Location: Grenada
Duration: 6 months (Retainer Contract, with the option to renew)
Location: Hybrid (Onsite & Remote)

1. Background
An entity is seeking the services of a qualified and experienced Public Relations/Communications Specialist (Consultant) to manage all aspects of its public communications, media relations, stakeholder engagement, and reputation management. The consultant’s role is central to promoting transparency, maintaining public trust, and supporting the execution of the entity’s broader objectives through clear, strategic, and responsive communication.

2. Objectives of the Assignment
The primary objective of this consultancy is to develop, implement, and manage a comprehensive public relations and communication strategy that:

• Builds and maintains positive media relationships and public perception.
• Enhances public understanding and awareness of the entity’s work and initiatives.
• Ensures effective communication with a wide range of stakeholders.
• Anticipates, mitigates, and manages reputational risks and crises.
  

3. Scope of Services
The Consultant will undertake the following tasks:

3.1 Public Relations Strategy & Execution

• Develop a comprehensive Public Relations and Communications Strategy.
• Provide strategic counsel on media positioning, messaging, and timing.
• Prepare press releases, media kits, briefing notes, and official statements.
• Represent or support the entity in media engagements, interviews, and press conferences.

3.2 Media Relations & Strategic Messaging

• Establish and maintain strong working relationships with national, regional, and international media houses.
• Coordinate and manage press coverage and media appearances.
• Monitor media coverage and respond to inaccurate or potentially damaging narratives.
• Develop a proactive media engagement calendar.

3.3 Stakeholder Engagement

• Design and implement communication plans targeting key stakeholder groups, including public officials, private sector professionals, NGOs, and communities.
• Prepare communication materials and messaging for public consultations, stakeholder meetings, and public hearings.
• Assist in facilitating inclusive, transparent dialogue with the public on relevant issues.

3.4 Crisis Communication & Reputation Management

• Develop and implement a crisis communication plan.
• Act as lead advisor and strategist during high-risk or contentious issues.
• Prepare rapid-response materials and manage media interactions during crises.
• Support internal readiness for issue response through training and scenario planning.

3.5 Digital Media Strategy

• Oversee the entity’s online presence and digital communications.
• Develop and manage content for the website and social media platforms.
• Monitor digital engagement and provide data-driven insights for decision-making.

3.6 Internal Communication & Brand Alignment

• Ensure consistent and accurate internal communication to staff.
• Provide guidance on tone, branding, and presentation of communication materials.
• Align all public messaging with the entity’s vision, mission, and operational values.
  

4. Key Performance Indicators (KPIs)

1. Comprehensive Public Relations & Communications Strategy developed and submitted within the first 30 days.
2. Media Engagement Calendar prepared and updated monthly.
3. Crisis Communication Plan submitted within the first 40 days.
4. Timely and high-quality delivery of press releases, media briefings, and talking points as required.
5. Monthly Media Monitoring and Impact Reports submitted and reviewed.
6. Quarterly Stakeholder Communication Reports outlining engagement activities and feedback.
7. Completion of training workshops for internal staff on media readiness and public communication.
   

5. Duration of Assignment
The consultancy will be for a period of six (6) months, with the option to renew based on performance and institutional requirements. The practitioner will be retained on a consultancy basis and is expected to provide services as needed in accordance with the agreed terms. The Consultant is expected to begin work immediately upon signing of the contract.

6. Reporting
The Consultant will report directly to the Board of Directors and will work in close collaboration with senior leadership and technical departments as necessary.

7. Qualifications and Experience
The ideal Consultant should meet the following minimum requirements:

• Bachelor’s Degree in Public Relations, Communications, Journalism, Political Science, or a related field. A Master’s Degree is an asset.
• At least 7 years of progressive experience in public relations, communications, media, or strategic stakeholder engagement.
• Demonstrated success managing media relations, crisis communications, and public engagement in complex or high-profile environments.
• Proven ability to develop and implement communication strategies aligned with institutional goals.
• Excellent writing, editing, and public speaking skills.
• Experience working with public institutions, regulatory agencies, or communications-intensive organizations is desirable.
• Strong knowledge of digital communication tools, including social media management, analytics, and web content development.
  

8. Evaluation Criteria
Proposals will be evaluated based on the following criteria:

9. Submission Requirements
Interested consultants should submit the following:

• Cover Letter detailing relevant experience, proposed availability, and outlining suitability for the assignment.
• Curriculum Vitae (CV)
• Methodology and Approach (1–3 pages) outlining how you would fulfill the scope of work.
• Sample(s) of relevant past work.
• Professional References (At least two, with contact details).
• Fee Proposal (Retainer fee and/or hourly rate, including assumptions and terms).

Only qualified applications will be acknowledged. Deadline for submission: November 7th, 2025.

Candidate Profile

• We are looking for a high-performing field sales professional who can:
• Convert complex customer needs into clear, profitable, repeatable print/packaging solutions
• Build long-term partnerships with decision-makers (Marketing, Procurement, Operations, Brand Managers)
• Operate with pace, structure, and accountability to deliver market-leading customer experience.

Minimum Requirements

• Minimum 5 CXC subjects (including English & Mathematics) or equivalent.
• 2–5 years B2B field sales experience with consistent target achievement
• Proven experience in the printing industry (commercial print and packaging)
• Valid driver’s license + access to a reliable vehicle for daily client visits
• Strong written and verbal communication; confident in presenting to senior stakeholders
• Comfortable using digital tools (CRM, Microsoft Office/Google Workspace)

Knowledge Requirements

• The candidate must demonstrate working knowledge of:
• Printing products/services (e.g., digital printing, labels/packaging, promotional items).
• Sales pipeline management and customer account development.
• Pricing structures, quoting, and margin awareness.
• Customer relationship management and after-sales support.
• Market/competitor awareness within the printing sector.

Key Skills & Competencies

• Sales & Commercial Skills
• Strong negotiation and closing skills.
• Ability to identify customer needs and recommend solutions.
• Strategic prospecting and lead generation capability.

Communication

• Excellent verbal and written communication.
• Strong presentation skills with professional customer engagement.

Customer Service

• Relationship-building and client retention skills.
• Ability to manage customer concerns and resolve issues professionally.

Organization & Reporting

• Strong time management and planning skills.
• Ability to maintain accurate records, forecasts, and reports.
• Competent in Google Workspace and CRM/sales systems
• The ability to perform convincing online presentations and demos

Behavioural / Personal Attributes

• Self-motivated and results-oriented.
• High level of integrity and professionalism
• Strong initiative and ability to work independently.
• Reliable, punctual, and accountable.
• Able to work under pressure and meet deadlines.

Performance Standards

• The role will be assessed based on:
• Achievement of monthly/quarterly sales targets.
• Number of new accounts opened and revenue generated.
• Customer retention and satisfaction.
• Accuracy and timeliness of sales reporting.
• Pipeline development and lead conversion rate.

Direct Reports:
– Marketing Executive (4)
– Marketing Assistant
– Digital Officer
– Local External Contractors

JOB PURPOSE
As the Marketing Manager of the Grenada Tourism Authority (GTA), this role plays a pivotal role in executing marketing initiatives to promote Grenada as a premier tourist destination. The Marketing Manager oversees the engagement with local marketing service providers, coordinates advertising logistics, assesses the impact of marketing activities, and ensures alignment with the organization’s strategic goals. Additionally, this position involves managing digital platforms, planning and executing trade and consumer events, and providing support to the overseas offices.

RESPONSIBILITIES AND DUTIES

1. In collaboration with the CEO and CMO the Marketing Manager, participates in the development of and oversees the implementation of the Global Strategy for the destination.
2. Manages and coordinates the engagement with Marketing service providers.
3. Serves as central point of communication with contractors providing instructions and receiving feedback.
4. Plans, monitors, and coordinates the logistics of providing advertising materials and services with internal and external stakeholders.
5. Manages the development and placement of media installations.
6. Participates in the negotiations of local media buying, in collaboration with the external contractor.
7. Assesses the impact of marketing activities to measure and report on the ROI.
8. Ensures principles of governance are applied when participating in event planning and execution.
9. Ensures planned activities are aligned to the strategic goals of the GTA and delivers the targeted value-add.
10. Ensures the effective use of the various digital platforms in terms of accessibility and availability, content, customer service and responsiveness.
11. Strategically plans attendance at trade and consumer travel events, regional promotions, and efficiently executes activations in markets.
12. Oversee the Marketing budget, ensuring cost-effective use of resources and prepare regular reports for senior leadership with insights and recommendations for optimization.
13. Prepares reports from business meetings attended outside of Grenada and follows up on timely delivery of required actions.
14. Manages the coordination of training programmes in collaboration with the respective Directors of Sales.
15. Provides consulting services, advice and support to stakeholders and their associations to improve the delivery of GTA’s tourism products and services.
16. Oversees the development of marketing strategies to improve and integrate new and existing products for promotional purposes.
17. Perform any other duties that may be assigned from time to time.

KEY OUTPUTS
· Business Plans
· Marketing Strategies
· Briefs, proposals
· Relationship management
· Programme effectiveness evaluations
· Data analysis reports to inform operational decisions and activities
· Evaluation of staff performance
· Relationship Management

QUALIFICATION, KNOWLEDGE, SKILLS AND EXPERIENCE
Minimum bachelor’s degree in the following or a combination of: Marketing, Sales Management, Tourism and Hospitality, Public Relations.
At least five (5) years’ work experience at a managerial level

This job description is a guide to the work that you will be required to undertake. It may be revised from time to time to meet changing circumstances.